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Sales & Marketing
Diploma in Applied Psychology - Consumer Behavior
10-15hrs
beginner levelThis free online course in applied psychology will introduce you to the fundamentals of consumer behaviour. An understanding of consumer behavior is key for marketing a product in a way that satisfies customers' demands. This is because understanding consumer behaviour allows us to gauge and control the factors that influence customers' decisions. This course will help you create marketing campaigns designed to leverage consumer behaviour.
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Diploma in Applied Psychology - Consumer Behavior
Gain a stronger understanding of consumer behavior and learn how to influence consumers' decision-making processes.
This free online course in applied psychology will introduce you to the fundamentals of consumer behaviour. An understanding of consumer behavior is key for marketing a product in a way that satisfies customers' demands. This is because understanding consumer behaviour allows us to gauge and control the factors that influence customers' decisions. This course will help you create marketing campaigns designed to leverage consumer behaviour.
Course description
Course moduleA short ad will play before each lesson.
Module 18 Lessons
Introduction to Consumer Behavior
Learn more about the psychology of consumer behavior. You will be introduced to the study of Consumer Behavior- how it developed, its applications and the importance of studying it.
1.Learning Outcomes
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2.Introduction to Consumer Behavior - Defining Consumer Behavior
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3.Introduction to Consumer Behavior - The Nature and Scope of Consumer Behavior
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4.Introduction to Consumer Behavior - Buyer Roles
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5.Application of Consumer Behavior - Marketing Environments and Segmenting the Market
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6.Application of Consumer Behavior - Marketing Strategies and the 4 Ps
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7.The Study of Consumer Behavior - Importance, Evolution and its Interdisciplinary Nature
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8.Lesson Summary
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Module 28 Lessons
Introduction to the Consumer Decision Process
Module 38 Lessons
Introduction to Models of Consumer Behavior
Module 47 Lessons
Models of Consumer Behavior - Specific Models
Module 51 Lessons
Diploma in Applied Psychology - Consumer Behavior - First Assessment
Module 67 Lessons
Introduction to Consumer Attitudes
Module 76 Lessons
Consumer Attitudes - Measurement and Change
Module 86 Lessons
Theories of Personality
Module 91 Lessons
Diploma in Applied Psychology - Consumer Behavior - Second Assessment
Module 101 Lessons
Course assessment
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