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Sales & Marketing
Display Advertising for Business Growth
Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.
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Display Advertising for Business Growth
Learn how to use digital display advertising to grow your business in this free online branding and marketing course.
Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.
A short ad will play before each lesson.
6 Lessons
Display Advertising
This module presents the strategies for growing your business through display advertising. It explains how to make your ad messaging, imagery, and design creative and effective. You will also learn about remarketing, which is targeted at making people keep returning to your site and making them strongly motivated to make a purchase.
1.Learning Outcomes
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2.Creative Effective Display Ads
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3.Remarketing for Customer Retention
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4.Brand Marketing and Direct Response Marketing
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5.How to Create a Stellar Landing Page
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6.Lesson Summary
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1 Lessons
Course assessment
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