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Sales & Marketing
Marketing and Consumer Behaviour
4-5hrs
beginner levelWith this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.
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Marketing and Consumer Behaviour
Learn about the buying behaviours in business-to-business and business-to-consumer markets with this free online course.
With this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.
Course description
Course moduleA short ad will play before each lesson.
Module 17 Lessons
Business Buying Behaviour
In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.
1.Learning Outcomes
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2.Business-to-Business (B2B) Markets
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3.Types of B2B Buyers
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4.Buying Centers
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5.Stages in the B2B Buying Process
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6.International B2B Markets and E-commerce
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7.Lesson Summary
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Module 27 Lessons
Using Marketing Channels
Module 38 Lessons
Consumer Behaviour
Module 41 Lessons
Course assessment
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