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Sales & Marketing
Basics of Programmatic Advertising Strategies
3-4hrs
beginner levelFundamentals of Programmatic Advertising Strategies is a free online digital advertising certification on programmatic advertising which analyzes all the different parts of advertising. You will refine your knowledge of digital advertising by learning all about the common pricing models, ad units, how advertisers use ads to decide which inventory to buy, data, ad targeting, mobile heading bidding as well as Data Manager Platforms (DMPs).
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Basics of Programmatic Advertising Strategies
This free online course examines the programmatic advertising process, pricing and how mobile heading bidding works.
Fundamentals of Programmatic Advertising Strategies is a free online digital advertising certification on programmatic advertising which analyzes all the different parts of advertising. You will refine your knowledge of digital advertising by learning all about the common pricing models, ad units, how advertisers use ads to decide which inventory to buy, data, ad targeting, mobile heading bidding as well as Data Manager Platforms (DMPs).
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Programming And Data DMP
This module introduces the programmatic process. You will learn about the programmatic setup and programmatic advertising. The common pricing models and ad units will be discussed. This module explains how advertisers use ads to decide which inventory to buy. Learn about data and targeting as well as Data Managers Platform DMPs.
1.Learning Outcomes
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2.Getting Started
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3.Introduction to Programmatic Advertising
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4.Using Data To Inform Buyers
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5.Lesson Summary
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Module 25 Lessons
Programmatic Pricing And Bidding
Module 31 Lessons
Course assessment
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