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Sales & Marketing
Media Planning and Strategy for Advertising
time1.5-3hrs
timebeginner level
Do you want to know the most effective advertising medium to promote your products and boost return on investment? This marketing course provides the training and skills you need to become a master media planner and an expert at creating successful ads. We explain how to engage with your audience via a range of media platforms. We also teach you how to drive sales with fail-proof advertising campaigns and strategies driven by market research.
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Media Planning and Strategy for Advertising
This free online course explains how to conduct market research and develop marketing campaigns as a media planner.
Do you want to know the most effective advertising medium to promote your products and boost return on investment? This marketing course provides the training and skills you need to become a master media planner and an expert at creating successful ads. We explain how to engage with your audience via a range of media platforms. We also teach you how to drive sales with fail-proof advertising campaigns and strategies driven by market research.
checked1Course description
checked1Course module
A short ad will play before each lesson.
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Module 1
6 Lessons
Tenets of Media Planning and Advertising
This module reviews basic media terms and concepts and the steps in media planning, from media buying to scheduling, plan implementation, and post-evaluation. You will study the various forms of media, including their classification, strengths, and limitations, as well as their characteristics and impact on local advertising and internet marketing.
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1.Learning Outcomes
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2.Media Planning Strategy
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3.Various Forms of Media
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4.More on Forms of Media
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5.Unconventional and Support Media
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6.Lesson Summary
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Module 2
1 Lessons
Course assessment
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