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Sales & Marketing
Diversity, Equity, and Inclusion in Marketing
This course takes you on a journey through the rich historical context and evolution of Diversity, Equity, and Inclusion (DEI) in marketing. Discover essential theories like Social Identity Theory and Intersectionality to craft campaigns that truly resonate with your diverse audience. Master key concepts such as unconscious bias, microaggressions, and cultural competency, all vital for creating impactful and inclusive marketing strategies.
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Diversity, Equity, and Inclusion in Marketing
Study the art of marketing to reach everyone by recognising the diversity of your audience in this free online course.
This course takes you on a journey through the rich historical context and evolution of Diversity, Equity, and Inclusion (DEI) in marketing. Discover essential theories like Social Identity Theory and Intersectionality to craft campaigns that truly resonate with your diverse audience. Master key concepts such as unconscious bias, microaggressions, and cultural competency, all vital for creating impactful and inclusive marketing strategies.
A short ad will play before each lesson.
6 Lessons
Introduction to DEI in Marketing
You will be introduced to the fundamentals of inclusive marketing. Learn how to understand your audience, use data effectively, and create content that resonates with diverse groups. We'll explore the future of DEI marketing, and you will discover how to leverage social media influencers and emerging trends like VR to create impactful campaigns.
1.Learning Outcomes
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2.Understanding Diversity, Equity, and Inclusion in Marketing
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3.Creating Inclusive Marketing Strategies
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4.Addressing Challenges and Barriers in DEI Marketing
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5.Future Trends in DEI Marketing
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6.Lesson Summary
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1 Lessons
Course assessment
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