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Sales & Marketing
Marketing: Products and Services Management
4-5hrs
beginner levelWith this free online course, you will master the vital procedures for managing products and services successfully. You will study the product life cycle, four stages of market evolution and roles of a product manager. The systems for brand management, as well as commodities pricing and distribution models, will be covered. By completing this course, you will move several strides closer to becoming a successful commodity manager.
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Marketing: Products and Services Management
Master the strategies for efficient brand management and products and services distribution in this free online course.
With this free online course, you will master the vital procedures for managing products and services successfully. You will study the product life cycle, four stages of market evolution and roles of a product manager. The systems for brand management, as well as commodities pricing and distribution models, will be covered. By completing this course, you will move several strides closer to becoming a successful commodity manager.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Commodities Management and Distribution
In this module, you will examine the four important stages of the product life cycle. You will learn how the product manager leads a firm’s marketing program and executes analysis and supplementation of data. You will study branding and brand management, products packaging and labelling, and services management. Four vital pricing approaches for setting commodity prices will be considered. Then, you will see how to identify the pricing objectives and constraints that limit profits.
1.Learning Outcomes
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2.Products and Services Management
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3.Branding and Brand Management
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4.Pricing Products and Services
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5.Lesson Summary
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Module 24 Lessons
Marketing Channels Management
Module 31 Lessons
Course assessment
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