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Sales & Marketing
Diploma in Social Media Marketing and Strategy
6-10hrs
beginner levelSocial media now plays an important role in marketing and communication. This social media marketing course explains how organisations analyse audiences, plan content, manage campaigns, and measure performance. It introduces practical frameworks that support structured social media strategy and informed marketing decisions. This course was reviewed and approved by subject matter expert Cynthia Okwunka, Social Media Marketing Manager.
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Diploma in Social Media Marketing and Strategy
Learn Social Media Marketing Strategy, Content Planning and Campaign Management with this free online course.
Social media now plays an important role in marketing and communication. This social media marketing course explains how organisations analyse audiences, plan content, manage campaigns, and measure performance. It introduces practical frameworks that support structured social media strategy and informed marketing decisions. This course was reviewed and approved by subject matter expert Cynthia Okwunka, Social Media Marketing Manager.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
The Rise of Social Media and Market Fundamentals
This module examines the emergence of social media and its role in modern marketing. It explains how platforms function, traces patterns of adoption and growth, and introduces basic market analysis methods that support informed and structured social media strategy development.
1.Learning Outcomes
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2.What Social Media Is and Isn’t
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3.The Growth and Adoption Curve
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4.Market Analysis for Social Strategy
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5.Lesson Summary
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Module 25 Lessons
Auditing the Current State and Listening
Module 35 Lessons
Goals, Platforms, and Policy
Module 41 Lessons
Diploma in Social Media Marketing and Strategy - Interim Assessment
Module 55 Lessons
Integrated Marketing, Keywords, and Promotions
Module 65 Lessons
Content Development and Popular Platforms
Module 75 Lessons
Campaigns, Community, Service, Analytics and Career
Module 81 Lessons
Diploma in Social Media Marketing and Strategy - Final Assessment
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